Harrys Open Minds Initiative
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We’ve been committed to mental health for years, but this year the need for solutions to America’s mental health crisis has become even clearer.

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We know that nonprofits around the country have great ideas about how to positively impact the state of mental health today, but might not have access to the necessary funding.

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Improve mental health training for first responders

So we’re launching a search for the next big idea in mental health.

Change how we treat trauma in schools
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And giving $5 MILLION
to the nonprofit working to make it happen.

Ensure all witnesses of violent crime receive one-on-one therapy
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Here’s what we’re looking for:

The Big Idea

We want to hear about your big idea—an idea that will change the state of mental health today. We’re looking for one concept or program to execute over the course of three years.

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The App

Registered 501(c)(3)s can partner and submit one application together.

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The Scope

Since 2018, we’ve focused on mental health in male-identifying communities. Think we should broaden our scope? Apply and let us know why!

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The Impact

Impact matters. Above all, we want to change the state of mental health today, so all ideas must be grounded in research and have proven impact.

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We’ve assembled a team of mental health experts to review proposals and help us award a winner.

Mental Health Matters

At Harry’s, we set aside 1% of our sales to donate to charitable organizations that share our ambition to bring quality mental health care to men everywhere. We’ve already donated $6 million to this cause, impacting the lives of over 850,000 men. But we know that some big ideas in mental health never come to life because they require serious financial support over time—something that most donors don’t have the means to provide. We want to think beyond what’s been done before, while continuing to support our current partners.

To learn more about our current nonprofit partners and the populations they serve, visit harrys.com/socialmission.

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Ready to Apply?

Prepare a letter of intent that includes the information described in this template and send it to openminds@harrys.com by Wednesday, September 15th at 11:59 p.m. EDT. Please limit the length of your letter of intent to 3 pages.

The Harry’s social impact and leadership teams will review all LOIs and select up to 5 finalists. Finalists will be notified in late September and asked to submit a full proposal by a date that will be identified at that time. Proposals will be reviewed by the Harry’s social impact and leadership teams and a committee of mental health experts, who will collectively choose one winner.

For more information, register to watch our pre-recorded, on-demand webinar here.

The Harry’s Open Minds Initiative is open to U.S.-based 501(c)(3) organizations for programming in the U.S. We know that developing proposals takes valuable time away from nonprofits, without a guarantee of funding. We’ve got you—if you are chosen as a finalist, we’ll compensate your organization $10,000 for your work on the proposal.

Frequently Asked Questions

Yes! We will only be donating to registered 501(c)(3)s, but we do understand that many organizations use outside parties for research, marketing activations, and the like.
We really want to award one organization the total $5 million, but we understand some nonprofit organizations may want to apply together and we will do our best to work with the winner to ensure the budget fits the program needs.
We want an innovative idea and program, and, to put it simply, we don’t know what we don’t know! What we’re looking for is an idea with real impact, so if your proposal is rooted in research and evidenced-based practices, we want to hear it. Check out our letter of intent template for further guidance on the information we’d like to see in your submission.
No! We’re open to proposals from nonprofits who are looking to expand their scope or programming to include mental health initiatives.
While our social mission program is a global one, we’re only looking for U.S.-based programs for this particular opportunity. If you are a global nonprofit, you will need to have U.S. 501(c)(3) status to apply and programmatic work will need to occur in the U.S.
All applications must include how the impact of the proposed program will be evaluated.
This will depend on what idea is ultimately chosen, but the Harry’s leadership and social impact team are committed to providing support to the winning organization throughout the three-year investment period.
The Harry’s social impact and leadership team will review all LOIs and select up to 5 finalists. Then, together with a committee of mental health experts, we will vet our finalists’ proposals and choose one winner.
We plan to announce our finalists externally in October 2021 and will announce the winning proposal in January 2022.
The Harry’s social impact team will work with the winning organization to determine the best way to make its big idea a reality. Harry’s and this organization will then enter into an agreement that will outline each of our obligations and the schedule on which the cash will be awarded.
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About Harry’s

We founded Harry’s because buying shaving supplies was a really bad customer experience, and the products themselves were overpriced and over-designed.

We saw an opportunity to build a brand that’s more relatable, more thoughtful, and more real than the others on the market. Since taking on shaving, we’ve begun to address the same challenge across other categories in men’s care.

Our goal at Harry’s is to always put our customers first, which means being readily available however and wherever they want to shop, and giving to organizations that promote better mental health care for men.

We built Harry’s as a brand for guys who aren’t satisfied with the status quo. At the heart of our mission is a belief in creating things people like more.

Learn more at harrys.com